Engaging Patients Where They Are
Lack of awareness and convenient access are the most frequent reasons why people don’t take part in clinical trials. (Lack of awareness of both the trial itself and the benefits of having trials in the first place.) Reaching out to patients where they are is the most effective means of providing information about trials and potential new treatments. Additionally, providing more convenient participation options that alleviate travel logistics and everyday life disruptions allows patients to further consider clinical research as an option. Helping EmPower patients to make their own decisions for improving the long-term health of their community.
Bringing Awareness of and Access to Clinical Research into the Community
Our unique approach of locating Community Research Sites in traditionally underserved areas enables us to reach patients who might otherwise be ignored.
When combined with an extensive range of patient engagement activities, you can be sure we’ll fill your study with the right patients – who fit the Inclusion/Exclusion criteria – in double quick time.
As experts in our core service of operating clinical trials and engaging with local communities, we also partner with a range of trusted patient engagement specialists to customize exactly the right approach for your study — based on elements such as the demographics of the patient population and therapy area of the investigational treatment.
Our successful methods include:
HCP and Lab Data Outreach
Traditional Media & PR
Utilizing traditional media – such as press, radio, TV ads – and opportunities for local publicity – e.g. interviews in local publications or on local radio shows or podcasts. (Also targeting condition-specific podcasts for greater awareness of the trial.)